关键词: 个性化服务 用户行为分析 内驱力理论 回归分析

Abstract:

For personalization, this thesis finds that there are close correlations between a user＇s Web browser behaviors and the user＇s interest for the Web  page by a psychological theory called Inner Driven Power, describes the correlations by a linear regresssive equation,and then proves that this user int erest model is tenable, reasonable and effective through experi- mentation. The user interest degree can be applied to many aspects of Web information services and can affect the development for personalization.

Key words: （personalization, user behavior analysis, inner driven power, regressive analysis）