关键词: 技术创新扩散 反向传播算法 虚拟企业 效用最大化

Abstract:

In technology innovation diffusion, few innovations can be adopted at the beginning of entering the market. When the financial requirements for adopting innovated technology are met, enterprises consider primarily when and how to allocate the resources to achieve utility maximization, which is a multi-stage limited rational decision process. In this paper, to solve the problem of resource realloeation in the adoption of innovative technology and to support the decision of enterpri- ses,the back propogation （BP） algorithm is used for quantitative analysis. The method proposed is proved to be effecttive through virtual enterprises demonstrations.

Key words: technology innovation diffusion, BP algorithm, virtual enterprise, utility maximization