• 中国计算机学会会刊
  • 中国科技核心期刊
  • 中文核心期刊

J4 ›› 2012, Vol. 34 ›› Issue (4): 188-192.

• 论文 • Previous Articles    

The App Store Model of Apple Based on the Theory of Two Sided Markets

ZHANG Libin1,2 ,ZHANG Guangxia2   

  1. (1.Guanghua School of Management,Peking University,Beijing 100084;
    2.School of Economics,SouthCentral University for Nationalities,Wuhan  430074,China )
  • Received:2011-11-05 Revised:2012-02-10 Online:2012-04-26 Published:2012-04-25

Abstract:

From the viewpoints of definition, identification condition, characteristics, classification and strategy of platform enterprises based on the theory of twosided markets, we analyze the characteristics and platform strategies of the App Store Model of Apple.

Key words: twosided market;App store model